By David Conti
May 11, 2026
Blockades. Cease-fires. The Strait of Hormuz. Deployed troops. These aren’t just geopolitical developments—they are becoming part of the mental landscape investors carry with them each day. Markets have stabilized for now, but for many investors, the unease hasn’t gone away.
iStock-1335295813
Advisors say the shift is subtle but significant. Clients are no longer focused solely on portfolio performance or near-term returns. Instead, they are beginning to question the durability of their broader financial plan. They are asking: Will this delay my retirement? Should I be more conservative right now? Is it still prudent to spend on travel or family events?
These aren’t traditional market questions. They’re life questions, shaped by uncertainty. What’s emerging is less a reaction to market fundamentals and more a reflection of investor psychology under stress.
The current environment is surfacing familiar behavioral patterns—from recency bias to decision paralysis. The difference now is that these patterns are being reinforced not just by market volatility, but by a steady drumbeat of geopolitical risk. For financial advisors, that shift is redefining the conversation. The challenge is no longer simply helping clients stay invested. It is helping them think clearly about world events.
“These conversations are really about separating emotion from evidence,” says Nathaniel Tilton, founder of Tilton Wealth Management in Newburyport, Mass. “Headlines drive short-term volatility, but long-term outcomes are still tied to earnings and economic resilience.” Below are some key tenets of behavioral finance and how advisors are using them to help temper investors’ fear.
Push back on recency bias. Periods like this expose this familiar behavioral trap. Joey Khoury, director of behavioral finance at Mission Wealth in Santa Barbara, Calif. says most investors are unknowingly conditioned by what they see every month. “Clients anchor to their most recent experience,” Khoury explains. “If they’re receiving 12 or 16 consecutive statements showing declines, that becomes their reality—even if it’s a normal market cycle.”
That’s a problem, because historical data tells a different story, says Khoury. The average market drawdown unfolds over roughly 16 months—far longer than the quick recoveries investors have grown accustomed to in recent years.
Khoury emphasizes that what’s missing for many clients is a clear framework for understanding “normal” market volatility. “A balanced portfolio might reasonably fluctuate from positive 30% to negative 15%,” he says. “That downside is the price of admission for achieving long-term returns—but most investors haven’t internalized that.”
The fact is, recent history has spoiled investors, says Khoury. “Outside of 2022, most recent corrections have been sharp and short-lived,” he says. “Covid, tariff scares—markets snapped back quickly. That’s created an expectation that declines should resolve fast.”
But that’s not the norm. “Over a 70-year period, the average drawdown takes about a year and a half to play out. Investors today aren’t emotionally positioned for that kind of timeline.”
This mismatch between expectation and reality is fueling anxiety—and the risk investors will react negatively to volatility. Khoury encourages advisors to proactively normalize volatility before it arrives. “The best time to talk about market corrections is when markets are strong,” he says. “If clients understand that downturns are part of the plan—not a failure of it—they’re much less likely to react emotionally.”
Khoury recommends advisors stress-test portfolios. Mission Wealth, for example, uses detailed stress testing that maps each portfolio position to macroeconomic variables such as inflation and interest rates.
“We can model how a geopolitical conflict—like what’s happening in the Gulf—might impact different asset classes and how those relationships interact,” Khoury explains. The goal isn’t prediction. It’s preparation. By showing clients how diversified portfolios behave under stress, advisors can reframe uncertainty as something manageable—not existential.
Get free from decision paralysis. While some investors react impulsively, others do the opposite. Khoury says he’s seeing a surge in the number of clients who are simply unable to act. “I’m seeing more people—especially those nearing or entering retirement—who feel shellshocked,” he says. “They know decisions need to be made, but they can’t move forward.”
This is the behavioral flip side of panic selling: paralysis. “It’s analysis paralysis,” Khoury says. “There are so many potential paths that clients default to doing nothing.”
The psychology is subtle but powerful. “An act of commission—making a change that goes wrong—feels worse than an act of omission,” he says. “Even if the outcome is identical.”
For advisors, the implication is clear: inaction isn’t neutral. It’s a behavioral choice that often needs to be coached just as actively as overreaction.
In extreme cases, geopolitical anxiety is driving life-altering financial decisions. Christine Alexis Concepción, an international tax attorney in Miami, recently worked with a high-net-worth California couple moving $15 million in assets to France and buying an apartment in Paris—motivated largely by current political dissatisfaction.
“There’s an emotional bucket that people’s money lives in,” she says. “And sometimes no amount of tax logic will change their minds.”
The financial consequences can be significant. “From a cross-border tax perspective, moves like this can be extremely costly,” Concepción notes. “But when fear and frustration take over, rational planning often takes a back seat.”
Still, she emphasizes that most wealthy clients aren’t making such drastic shifts. “Clients with diversified portfolios already have global exposure,” she says. “In many cases, they’re more insulated than they realize.”
Dial back on risk if necessary. Wealth manager MacKenzie Richards of SK Wealth in Providence says the dominant client emotion today isn’t panic selling—it’s ambient anxiety. “There’s a general sense of unease,” Richards says. “Clients are watching oil prices, inflation, and geopolitical headlines, and trying to connect the dots.”
Some concerns border on the unconventional. “I’ve had clients worry about whether they’ll have trouble buying gasoline for a two-week Canadian road trip—or whether the grid will hold up there,” he says. “These aren’t scenarios you see on a CFP exam.” Often, those fears don’t align with reality. “The way some clients talk, you’d think the market is down 30%,” Richards notes. “It’s not.”
That disconnect creates an opening for advisors. “People are still traveling, still renovating homes, still spending,” he says. “Markets are driven by companies making money—and that’s still happening.”
For clients who remain uneasy, Richards advocates measured adjustments—not wholesale changes. “If someone says they don’t need to be as aggressive, we’ll dial back risk,” he says. “But we’re not going to all cash.”
Perhaps the most important message advisors are delivering right now is also the simplest. “Just because you’re feeling nervous about the next year doesn’t mean you have to scale back everything that matters,” Richards says.
That includes weddings. Travel. Helping family. Living life. Because in the end, the greatest risk may not be market volatility. It may be letting fear rewrite a plan that was built to endure it.
, CPRC, is a New Hampshire-based retirement coach at RetireMentors, with over 20 years of experience in retirement planning. He spent 17 years in financial communications at Fidelity Investments, where he served as the personal finance and retirement editor for Fidelity Viewpoints.
Editor’s note: Guest commentaries like this one are written by authors outside the Barron’s Advisor newsroom. They reflect the perspective and opinions of the authors. Submit feedback and commentary pitches to advisor.editors@barrons.com.
This Barron's article was legally licensed by AdvisorStream.
Dow Jones & Company, Inc.
