Advisors will now be able to share compliance-approved articles available in AdvisorStream's library with their LinkedIn connections

 By: Beatrice Paez via Investment Executive

Toronto-based AdvisorStream Ltd. has launched a new feature that gives financial advisors access to their LinkedIn page through its marketing and client-communications platform.

With this new feature, advisors can interact with their LinkedIn network on a regular basis by sharing compliance-approved articles available within AdvisorStream’s library of content by logging into a single channel.

AdvisorStream’s collaboration with LinkedIn is taking place as more advisors are flocking to social media as a way of boosting their online profile and acquiring new clients.

“LinkedIn has become a place to actually grow your business and has proven to be a viable customer acquisition channel,” says Jake Riffel, senior account executive at AdvisorStream, in a statement. “Many advisors who were ahead of the curve on this trend just a few years ago have turned social media into their main client acquisition channel.”

LinkedIn, in particular, appears to be used widely among professionals who occupy a senior management position or higher. In a survey of its users, LinkedIn found that about 25% are on the higher reaches of the corporate ladder, with about 41% making more than $100,000 annually.