Newsletters are a great way for you to communicate with clients and prospects, build your thought leadership and can help your business grow.  Here are some reasons why you should send out a regular newsletter and best practices to make it effective.

1 ) Your contacts want to hear from you!

Your contact list is full of both current clients, and potential leads who have opted in with their email address. It’s simply common sense. If someone gives you their email address, or any contact information for that manner, they are doing so with the expectation that they are going to hear from you. So why not capitalize on this opportunity?

Keep in mind, your contacts are busy people, just like you. More likely than not, they are not thinking about you and your brand throughout the day. Consistent communication with your clients and leads, through the powerful tool of email newsletters, gives you and your business the opportunity to stay top of mind.

2) Newsletters allow you to practice consistency.

Building upon our previous point, email newsletter’s are not a one-time event. Consistent delivery allows you to stay relevant with your contacts while developing trust in your abilities through the quality content you provide. Whether you choose to share your newsletter weekly, or bi-monthly, it is important to determine your frequency and stick with it. This not only builds a sense of expectation from your contacts, but they will begin to view you as an expert and look forward to receiving your communications.

3) Deliver relevant, timely, and trustworthy content.

Trust is one of the most important factors when it comes to making any purchase, including investing. Trust is also something that is earned over time and does not come easy. Delivering trustworthy relevant content is one way you can develop this type of relationship with prospects. Delivering content that is relevant is key, the right content to the person at the right time.

Creating all your own content can be very time consuming and is an unrealistic task for financial advisors to do on a regular basis. Finding an automated platform to augment any of your own content is critical for success on-line. This will reduce time and efforts  and allow you to be consistent.

4) Maintain long-term positive relationships with your clients, and capture new leads

Your newsletter is an excellent way to emphasize your appreciation of your customer’s business, while keeping in touch. It maintains a steady flow of communication while expressing that you are a proactive expert. 
Sending a compelling newsletter is an ideal opportunity to capture new business. With the right content, clients will begin to forward your newsletter to friends and family. And, although that contact may not need your services today, when the time comes you will have already established yourself as an expert and they’ll turn to you for assistance.

To learn how you can send credible content through an email newsletter and build your online brand, schedule an AdvisorStream demo today.